The Weather Channel Review

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The Weather Channel Review
Although I agree with others that tighter editing would have eliminated repetitions and the photos provided should have offered a better visual presentation of the channel's development and (especially) its operations, I still rate this book as highly as I do for several reasons. First, Batten (with Jeffrey L. Cruikshank) provides a compelling analysis of the challenges and problems he and his associates had to overcome to achieve the improbable business success of "a media phenomenon." Also, after having read this book, I had a much better understanding and appreciation of the value of what the Weather Channel now offers in this so-called "Age of Information." What if advanced warnings about severely inclement weather had been easily accessible in years past? How many lives would have been spared from natural disasters such as the hurricane which devastated Galveston Island in 1900?
For many people I personally know (including my wife), the Weather Channel is "must viewing" at the beginning and end of of each day. For them and countless others, it is the modern day equivalent of a crystal ball. For business travelers, which clothing to pack? For parents, what should the children wear to school? For those about to be involved in an outdoor activity (e.g. a Little League game, family picnic, or round of golf), "what's it going to be like?" Of course, born and raised in Chicago, I know how unpredictable the weather can often be. Years later, while living in Boston, I recall an elderly woman who called the meteorologist at a local television station to complain that "I now have four inches of `partly cloudy' in my basement!" In this book, Batten brilliantly achieves two major objectives: To tell a unique "business success story," and in process, thereby to explain why the Weather Channel has become so important to so many people.The Weather Channel Overview

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