The Heat Is On: The Climate Crisis, The Cover-up, The Prescription Review

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The Heat Is On: The Climate Crisis, The Cover-up, The Prescription Review"The Heat is On" is a well-researched, detailed description of how the coal and oil industries are trying (and succeeding) to confuse the issue of global warming today. In this frightening exposé, Ross Gelbspan shows how the fossil fuel industries are spending millions of dollars to confuse the public through misleading advertising and PR tactics in order to protect their financial interests. The story behind this campaign of lies is astounding.
Try a little experiment: talk to several people about global warming. Just bring it up in the conversation, and watch their reaction. I did, and I found that most people laughed, or said, "Yeah, but I heard there's no conclusive evidence to support that." This is the direct effect of the fossil fuel industry's PR campaign. Gelbspan describes how they have done this largely through industry-created groups with misleading names (such as the "Information Council on the Environment"), and pseudo-scientists paid by the industry.
Gelbspan explains that the industry's groups and scientists have received a great deal of media coverage because journalists, as part of their duty, are compelled to cover both sides of the story. The problem is that the "other side of the story" in this case is a small group who is paid by the industry. The confusion and lies promoted by the fossil fuel industry has been enough to drown out the 2,500 climate scientists around the world who all agree that global warming is a fact.
"The Heat is On" offers irrefutable facts to debunk the myth that global warming evidence is inconclusive. For example, many people claim that recent extreme colde and winter weather refutes the theory. Wrong, says Gelbspan: "severe winter weather perfectly consistent with global warming. One effect of climate change is to produce more extreme local temperatures--leading to hotter hots, unseasonal colds, and more severe snowstorms." And temperature changes are just the beginning of the problem. Other effects include outbreaks of disease, proliferation of pests, and extinction of species, among others.
The only solution is to cut back on carbon dioxide emissions, probably as much as 60%. This is no easy task, but Gelbspan does offer a plausible "prescription". He suggests that we (1) divert all fossil fuels subsidies ($20 billion/year!) to renewable energy development, (2) implement efficiency standards to require generating facilities to be highly efficient (instead of the current 35% efficiency average), and (3) support developing nations in the conversion with an international currency transaction tax.
This is a very powerful book. Hopefully it will help to re-educate the public, and serve as a model for global change. I strongly recommend it.The Heat Is On: The Climate Crisis, The Cover-up, The Prescription OverviewThis book not only brings home the imminence of climate change but also examines the campaign of deception by big coal and big oil that is keeping the issue off the public agenda. It examines the various arenas in which the battle for control of the issue is being fought--a battle with surprising political alliances and relentless obstructionism. The story provides an ominous foretaste of the gathering threat of political chaos and totalitarianism. And it concludes by outlining a transistion to the future that contains, at least, the possibility of continuity for our organized civilization, and, at best, a vast increase in the stability, equity, and wealth of the global economy.

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